Elon Musk says he has discovered a brand new CEO for Twitter and that “she” will begin in a matter of weeks. It’s probably going to be Linda Yaccarino, the present head of promoting and partnerships for NBCUniversal.
I do know, nonetheless, that Yaccarino has been angling for the job and telling pals she needs it. The promoting world is definitely gossiping that it’s her. She lately hosted Musk at her “Attainable” promoting convention in Miami for a gushing interview and has been tweeting up a storm, together with about how excited she is for NBC to associate with Twitter for the following Olympics.
In his tweet today, Musk mentioned that, as soon as his mysterious new CEO begins in about six weeks, he’ll “transition to being exec chair & CTO, overseeing product, software program & sysops.”
Which means his CEO will probably be nearly solely targeted on the enterprise, which Yaccarino is definitely certified for. She already runs a multi-billion-dollar advertisements enterprise and is properly revered among the many cohort of CMOs who have to be satisfied to spend on the platform once more. Importantly, I’m instructed that she and Musk additionally see eye to eye politically.
“She’s powerful as fucking nails and she or he’s all the time needed this job,” a former colleague says. “It’s good.”
If I needed to guess, the rationale Musk didn’t announce the title is due to unlucky timing on Yaccarino’s finish. NBCU is slated to offer its annual Upfront presentation to advertisers on Monday, which Yaccarino is outwardly in rehearsals for at this time. Awkward!
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Amrita Khalid contributed reporting.