Males’s grooming is now not simply the protect of modern celebrities and Love Island lads as Superdrug’s current Males’s Grooming Survey revealed. Over half of males (54%) admitting to having a magnificence or grooming remedy in a salon. The chain magnificence retailer Superdrug launches beard threading amongst its winter releases.
As we speak’s metrosexual is ready to spend money on their look by way of money and time and at this time they’re additionally testing their ache threshold by waxing their physique hair, and extra just lately eschewing the razor to having their beard line threaded to make sure a pointy line.
Not like shaving which must be completed not less than as soon as a day, threading (whisking the hair from the basis by an knowledgeable therapist) will depart pores and skin hair free for wherever between one and 4 weeks.
Beforehand solely obtainable at specialist salons from Superdrug will supply the service in over 300 from simply £10.
Jerry Walkling, Superdrug Retail Director feedback: “This new service exhibits that at this time’s man is able to take the ache with a view to get that sharp look.
“We’ve been welcoming males to our Forehead & Lash Bars for years for them to get sharp, groomed brows, and this was the pure subsequent step. We’ve educated our therapists particularly on beard threading.
“We consider that is the subsequent step within the evolution of the beard. 5 years in the past males have been simply excited to have the ability to develop their facial hair and used a protracted, uncontrolled beard as a badge of their masculinity. As we speak it’s about having a beard that makes you look groomed and youthful”