J.Crew is partnering with U.S. Ski & Snowboard to create a brand new life-style attire line that captures the essence of mountain type. It’s a three-year collaboration that may characteristic elite American athletes and initiatives to help the broader ski neighborhood with a concentrate on après-ski trend – that includes pullovers, loungewear, sweaters, and cold-weather equipment.
“J.Crew has a long-standing connection to alpine tradition, and we’re thrilled to construct on that legacy by our partnership with U.S. Ski & Snowboard,” stated Libby Wadle, CEO of J.Crew Group.
“With aggressive snow sports activities persevering with to develop within the American consciousness, we’re proud to have fun and share the inspiring tales of its athletes—each on and off the mountain—as they put together for the Olympics subsequent 12 months. This partnership marks an thrilling new chapter for J.Crew, and we sit up for bringing it to life.”
Drawing inspiration from ski and snowboarding historical past, the gathering will showcase vintage-inspired designs with genuine touches like retro patches and logos. Whereas Kappa stays the workforce’s technical gear sponsor for competitions, J.Crew will outfit athletes in trendy, comfy clothes for off-slope moments.
“This marks an thrilling growth into the style and magnificence area for U.S. Ski & Snowboard. We’re thrilled to accomplice with J.Crew, an iconic American model that embodies timeless type and journey,” stated Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard.
“This collaboration celebrates the spirit of U.S. Ski & Snowboard, mixing sports activities life-style and trend in a method that may encourage athletes and followers alike.”
“The chance to accomplice with U.S. Ski & Snowboard is a big milestone for J.Crew, showcasing our power and dedication to constructing an enduring presence in sports activities,” stated J.Crew Group Chairman Kevin Ulrich.
“This collaboration deepens our connection to a neighborhood that shares our ardour for type and storytelling whereas solidifying our ties to sport and the good outdoor.”
Key highlights of the partnership embody:
- Storytelling that celebrates Olympic and World Cup athletes
- A concentrate on mountain life-style and journey
- Designs that mix iconic American model aesthetics
- Assortment main into the 2026 Milan-Cortina Olympics
The J.Crew x U.S. Ski & Snowboard collab goals to have interaction followers by connecting sports activities, life-style, and trend by a distinctly American lens.