Aston Martin has no plans to launch a separate luxurious model to compete with the likes of Bentley. In different phrases, Lagonda is formally useless.
Aston Martin chairman Lawrence Stroll advised the media that the concept (Lagonda) is totally useless and has completely nothing to do with the corporate’s electrical automobile plan. “We predict there’s sufficient luxurious in our sports activities automobiles and SUV, so we’re not contemplating launching a less-performance, higher-luxury automobile,” Stroll mentioned.
Aston Martin’s ex-CEO Andy Palmer was eager to revive ‘Lagonda’ as an all-electric luxurious model. The corporate additionally showcased two ideas – a super-saloon in 2018, adopted by a premium SUV a yr later.
Aston Martin showcased a four-seat SUV on the 2009 Geneva Motors Present, as a part of the a centesimal anniversary of the primary Lagonda automobile, earlier than asserting the revival of the Lagonda model in 2011. The unique Lagonda Taraf limousine was produced in 2015, underneath the management of the then-CEO Ulrich Bez. Solely 200 models had been constructed, and stays the final mannequin produced underneath the Lagonda model.
Supply: Autocar