Youngsters are persevering with their love affair with Apple merchandise, as latest Piper Sandler survey outcomes present that 87% of teenybopper survey respondents in the USA personal an iPhone. 88% of survey individuals anticipate the iPhone to be their subsequent smartphone.
Piper Sandler’s forty fifth semi-annual “Taking Inventory With Teenagers” survey measures the shopping for habits and buying expectations of U.S. teenagers. The survey outcomes point out that Apple services proceed to be well-liked amongst teenagers.
In accordance with Piper Sandler, the survey’s 87% iPhone possession and 88% buying intent figures are each near file highs for the survey.
Piper Sandler additionally says the survey outcomes bode nicely for Apple. The corporate says excessive penetration and buy intentions are essential components in a mature smartphone market. PS says it “proves the general stickiness of the product portfolio.”
The Apple Watch additionally continues to be well-liked with younger adults. 41% of teenagers surveyed personal a smartwatch, up from 37% one yr in the past. The Apple Watch is a serious driver of smartwatch gross sales to teenagers, as 35% of these surveyed personal an Apple Watch, up from the 31% of teenybopper smartwatch customers reported final fall.
87% of teenagers personal an iPhone; 88% anticipate an iPhone to be their subsequent cellphone; 35% personal an Apple Watch~ Piper | Sandler
Buy intent additionally barely inched up amongst Apple Watch-using teenagers, as 15% of teenagers surveyed plan to purchase an Apple Watch someday within the subsequent six months, up 1% from the 14% that meant to purchase one in final spring’s survey. Higher-income youngsters proceed to desire the Apple Watch, though that proportion of teenagers fell to 39%, down from 47% within the fall of 2022.
For the reason that iPhone and Apple Watch are each well-liked among the many youthful set, it is smart that Apple Pay additionally makes a pleasant displaying. Apple Pay is the highest fee app amongst younger adults, with 39% of respondents preferring to make use of Apple’s contactless fee system. The Money App took second place with a 25% share of the funds market, with Venmo filling out the highest three with a 23% share.
41% of iPhone customers and different Apple machine customers that responded stated they both at the moment use or plan to make use of iCloud+ Personal Relay to extend their privateness safety. 24% say they already use iCloud+ Personal Relay, up from the 22% share in 2022.
Spotify continues to beat Apple Music amongst teenagers. 68.1% of survey individuals stated they’d used it through the earlier six months, whereas 36.4% most well-liked Apple Music.
44% of survey individuals used multiple music service. 80% of respondents stated they paid for no less than one music service subscription. 44.3% of Spotify-using teenagers stated they paid for his or her music streaming sub, versus 31.5% of Apple Music customers. Apple Music boasts a “larger proportion of payers,” which Piper Sandler believes is partially as a consequence of its being included in bundles, just like the Apple One bundle.
Piper Sandler surveyed 5,690 youngsters in 47 states aged a mean of 16.2 years. Roughly 40% of surveyed respondents had been employed on a part-time foundation and had a mean family revenue of $67,691.
This info first appeared on Mactrast.com