Apple’s laptop computer gross sales have slid fairly a bit inside the previous yr or so. Mac revenues dipped by 10 % final summer time and fell even additional within the first quarter of 2023, with Apple reporting a pointy 29 % decline in gross sales. Earlier this month, a report from IDC revealed that Apple’s laptop computer shipments for the primary quarter of 2023 declined by round 40 % amidst “weak demand, extra stock, and a worsening macroeconomic local weather.”
Along with this bigger MacBook Air, Apple is reportedly testing an array of different Macs to assist offset a hunch in gross sales. That features a new 13-inch MacBook Air, 24-inch iMac, and 13-inch MacBook Professional, all of that are anticipated to return with the M3 chip with the brand new and extra environment friendly 3nm course of. In the meantime, a refreshed 14-inch and 16-inch MacBook Professionals are within the pipeline for 2024, based on Gurman.