Google ‘Get The Message’ campaign wants RCS on Apple iPhone

For the previous yr, Google has been more and more calling out Apple for not adopting RCS (Wealthy Communication Providers) on the iPhone. Meant to exchange SMS/MMS, it has numerous technical developments that will enhance the messaging expertise between Android and iOS customers. Google is now launching a “Get The Message” stress marketing campaign in hopes that Apple will change its thoughts on RCS.

If #GetTheMessage sounds acquainted, it was the hashtag appended to the Android crew’s video explainer of “Texts Go Inexperienced” by Drake in June. It’s now the URL of a web page on android.com that lays out Google’s marketing campaign for RCS on Apple telephones:

It’s time for Apple to repair texting.

It’s not in regards to the coloration of the bubbles. It’s the tiny pictures and movies, no texting over wifi and no learn receipts. Apple creates these issues after we textual content one another from iPhones and Android telephones, however does nothing to repair it.

Highlighted issues, which embody social media testimonials and reporting, cowl low-resolution pictures and movies, dangerous group chat experiences, no texting Android customers over Wi-Fi/information, damaged accessibility requirements, lack of typing indicators, and absence of end-to-end encryption. All are as a result of iPhone’s continued use of SMS/MMS for non-iMessage conversations. Every of these six tentpoles might be simply tweeted @Apple from the web site.

Google positions “trendy trade commonplace” RCS as the answer. Notably, the corporate’s ask is moderately particular in that it simply needs Apple to undertake RCS for messaging between Android and iOS. It stated this received’t change iMessage (iPhone-to-iPhone conversations) and echoes earlier feedback about not wanting iMessage on Android.

There’s a very clear answer.

Apple turns texts between iPhone and Android into SMS and MMS, out-of-date applied sciences from the 90s and 00s. However Apple can undertake RCS — the trendy trade commonplace — for these threads. Fixing the issue with out altering your iPhone to iPhone conversations and making messaging higher for everybody.

RCS permits for higher-res attachments (given using a cloud again finish), higher group chatting with controls, sending over information, typing indicators, and E2EE. Supported by carriers worldwide, Google stated there are 500 million month-to-month lively customers as of Might.