Meta Keeps the Oculus Name Alive Amid First-party VR Publisher Rebrand

Meta has practically scrubbed all of its merchandise of the Oculus title, nonetheless the corporate in the present day introduced its third-party publishing wing is getting a kind of rebrand that may see the Oculus title dwell on.

Meta introduced on the Sport Builders Convention (GDC) that it’s naming its third-party publishing arm Oculus Publishing. The corporate tells us Oculus Studios, its first-party studio, will live on.

So far, Meta’s rising fleet of acquired first-party studios contains Beat Video games (Beat Saber), Sanzaru Video games (Asgard’s Wrath), Prepared at Daybreak (Lone Echo & Echo VR), Downpour Interactive (Onward), BigBox VR (Inhabitants: One), and Inside (Supernatural).

Third-party titles underneath Oculus Publishing embrace Amongst Us VR (Innersloth, Schell Video games), Bonelab (Stress Degree Zero), The Strolling Useless: Saints & Sinners (Skydance Interactive), and Blade & Sorcery: Nomad (Warpfrog).

Notably, there’s little left that sports activities the Oculus model because the firm made its large metaverse pivot in October 2021. Moreover older {hardware}, the one issues most individuals see with the ‘Oculus’ moniker is the Oculus PC app and Meta’s Oculus net portal, the place the corporate nonetheless lists recreation libraries for Quest, Rift, Go, and Gear VR.

“This 12 months marks a full decade because the inception of the unique Oculus Content material Crew,” the corporate says in a developer weblog put up. “From Kickstarter to Quest, Meta has dedicated a whole lot of tens of millions of {dollars} in third-party content material funding and specialised growth assist to assist make the VR video games panorama what it’s in the present day. Now, we’re excited to unveil an official title for one of many world’s largest VR video games packages for builders: Oculus Publishing.”

The corporate says Oculus Publishing will proceed to instantly associate with growth groups on conceptualization, funding, manufacturing, expertise development, recreation engineering, promotion and merchandising.

The corporate says it’s contributed funding to “greater than 300 titles,” and that there are one other 150 titles in energetic growth in the present day.

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