PC shipments in the US dipped 12% in Q3 despite attractive promotions

The massive image: Home shipments of desktops, notebooks and workstations collectively dipped 12 % within the third quarter of 2022, from 20.3 million models in Q3 2021 to 17.8 million models in the latest three-month interval. Amongst them, notebooks suffered the most important decline at 14 % and desktops grew a modest one % in accordance with the most recent report from market analysis agency Canalys.

Dell led the way in which within the third quarter with 4.7 million programs shipped within the US adopted by HP at 4.1 million and Apple at three million. Among the many high 5 distributors by quantity, solely Apple and Acer skilled constructive annual development. HP noticed gross sales slide greater than 23 % 12 months over 12 months and Lenovo’s US shipments have been down 22.2 %.

Factoring tablets into the equation places Apple in first place by a large margin. Cupertino shipped 4 million iPads in Q3, adopted by Amazon in second place with 2.7 million Fireplace tablets shipped. Third place went to Samsung with 1.6 million models shipped throughout the identical interval.

Among the many high 5 pill producers, solely Amazon and TCL posted annual development. Apple, Samsung and Microsoft all reported double-digit quarterly dips in comparison with the identical interval in 2021.

Regardless of the dips, producers and retailers are doing every little thing they will to spur gross sales together with ramping up promotions through the holidays. We noticed a number of engaging offers on provide throughout Black Friday and Cyber Monday week and so they’re more likely to maintain coming proper till the final minute. Then in fact, you will have post-holiday gross sales as a result of everybody will want one thing to spend their present playing cards and newfound money on.

Canalys analysis analyst Brian Lynch expects the US PC market to face additional headwinds regardless of the This autumn vacation season. Money-strapped customers are anticipated to proceed to chop spending on costly expertise merchandise, leading to retail inventories rising quicker than gross sales. The training sector is forecast to start a gradual restoration subsequent 12 months however the majority of system refreshes are actually anticipated to occur in 2024.

Picture credit score: Santeri Viinamäki

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