Rec Room introduced it’s partnering with the Nationwide Soccer League (NFL) to convey a bunch of formally licensed digital merch to the social VR platform.
Kicking off in the present day, Rec Room will characteristic a brand new NFL pop-up store the place customers can purchase NFL-licensed digital hoodies and hats, which incorporates all 32 NFL groups.
Though we have been hoping for an official NFL soccer mini-game too, the studio says its’ additionally launching a photobooth within the platform’s ‘Rec Middle’ hub which can even let followers showcase their NFL-licensed gear by snapping a couple of images for social.
The platform has performed host to comparable occasions previously, with an NBA occasion final 12 months bringing crew jerseys and branded basketballs to the platform. Extra not too long ago, Rec Room signed a take care of Mattel to launch avatar objects based mostly on the world of Masters of the Universe.
Rec Room now boasts over 82 million lifetime customers, which is partially because of the truth that it’s free to obtain throughout mainly all main platforms, together with cellular, PC, console, standalone VR and PC VR.
This, mixed with a $3.5 billion valuation because of over $294 million in outdoors funding to this point, has undoubtedly allowed the corporate to develop its collection of first-party mini-games, which embody actions reminiscent of paintball, offroad racing, co-op dungeons, and extra.
Furthermore, the studio has since monetized its free-to-play app with the addition of premium paid memberships, which unlocks the power for customers to not solely earn in-game forex by creating and promoting objects, but in addition convert it into precise money. The platform’s premium customers create issues like rooms, devices, avatar objects, and mini-games—all of it designed to tug in customers and get them spending in app’s in-game forex.