Over the previous few years, Apple has supplied a “mid-cycle” refresh of its flagship iPhone lineup every spring, introducing a brand new color possibility to assist enhance gross sales. There’s no motive to imagine this 12 months shall be an exception, and if the newest hearsay is true, this 12 months’s spring color could also be a shiny, lemony yellow.
Technically, the primary time Apple launched new spring colors was in 2017 with a particular version (PRODUCT)RED iPhone 7. It adopted that up within the spring of 2018 with a (PRODUCT)RED iPhone 8 that modified up the entrance white bezel on the prior mannequin with a sleeker-looking black one.
Nevertheless, since these had been particular editions, most people assumed they had been exceptions to advertise Apple’s longstanding partnership with (RED). When the iPhone XR landed a number of months later, it supplied a rainbow of color picks for the primary time in years, and the (PRODUCT)RED mannequin was amongst these. The iPhone 11 adopted swimsuit, and new spring color surprises grew to become a factor of the previous — or so we thought.
Despite the fact that the iPhone 12 nonetheless got here in an array of 5 colors — together with a (PRODUCT)RED version — six months later, the corporate shocked us by releasing a brand new purple end for the iPhone 12 and iPhone 12 mini. Then, after already shaking up its color palette in its 2021 lineup, it gave us one other new color in early 2022 with a inexperienced iPhone 13.
Looking back, we most likely ought to have seen it coming. The iPhone XR and iPhone 11 every got here in six colors at launch; Black, White, Yellow, Coral, Blue, and (PRODUCT)RED for the iPhone XR, and Black, White, Yellow, Inexperienced, Purple, and (PRODUCT)RED for the iPhone 11.
By comparability, the iPhone 12 and iPhone 13 each supplied one much less color at launch — Black, White, Inexperienced, Blue, and (PRODUCT)RED for the iPhone 12, and Midnight, Starlight, Pink, Blue, and (PRODUCT)RED for the iPhone 13 — leaving room for a brand new color to seem within the spring.
The identical holds true for the iPhone 14, which is at present supplied in Midnight, Starlight, Blue, Purple, and (PRODUCT)RED. So, it’s a protected guess there’s a sixth color ready within the wings. The one query is: which one?
Survey Says: Yellow
A number of sources report that Apple has a product briefing deliberate for subsequent week, though no person is kind of positive what the corporate plans to announce. Nevertheless, the corporate has but to ship out press invitations, so if this does happen on schedule, it will seemingly be a smaller “boutique” occasion for chosen members of the press. It’s additionally potential a extra vital product occasion might be held later this month.
Final 12 months, Apple held a reasonably vital occasion on March 8, the place it unveiled the Mac Studio, the third-generation iPhone SE, and the inexperienced iPhone 13 and Alpine Inexperienced iPhone 13 Professional colors. This additionally marked the primary time Apple had launched a brand new color mid-cycle for its higher-end flagship.
So, a March announcement for brand spanking new colors can be proper on observe, and the consensus from of us who declare to be within the know is that it’s going to be yellow this time round.
The primary trace of this was shared by Mac Otakara from a submit by Mr. Setsuna Digital on the Chinese language social media web site Weibo. Whereas that supply has no confirmed observe report, the report was later independently corroborated by 9to5Mac.
Yellow looks like essentially the most logical alternative for a brand new color because it’s been out of circulation for some time. The 2018 iPhone XR and 2019 iPhone 11 each got here in yellow, however it hasn’t been seen on an iPhone since.
Whereas a brand new color for the iPhone 14 (and iPhone 14 Plus) looks like a protected guess, it’s much less clear whether or not Apple plans to repeat final 12 months’s introduction of a brand new shade for the iPhone 14 Professional lineup.
Final 12 months, the usual Inexperienced and Professional Alpine Inexperienced choices had been in the identical household, however it’s tougher to think about a shade of yellow that might work for the iPhone 14 Professional with out being too just like the gold model that’s already out there. Maybe Apple has perfected the “Sundown Gold” that was as soon as rumoured for the iPhone 12 Professional, however it appears we’ll have to attend and see.
[The information provided in this article has NOT been confirmed by Apple and may be speculation. Provided details may not be factual. Take all rumors, tech or otherwise, with a grain of salt.]