In context: As tech firms more and more latch onto generative AI as the newest dominant pattern, Apple stays suspiciously quiet on the subject. CEO Tim Cook dinner lastly commented on the expertise within the firm’s Q2 2023 earnings name, expressing curiosity with out revealing any concrete plans.
Apple CEO Tim Cook dinner admitted that Apple is within the potential of rising AI expertise in a current earnings name. Nevertheless, he additionally expressed the necessity for warning as rivals like Google and Microsoft dive into generative AI purposes in a manner some have referred to as clumsy.
Cook dinner reiterated Apple’s coverage of retaining its future roadmaps non-public in response to a query about AI, however he admitted the potential is big. He identified how Apple has already used AI for options like crash detection and coronary heart monitoring, and mentioned the corporate will hold incorporating AI.
Nevertheless, the CEO harassed that Apple will strategy AI fastidiously, noting that there are nonetheless points to resolve. Cook dinner was seemingly referring to the controversies surrounding generative AI applied sciences like ChatGPT or Midjourney.
Microsoft, Google, and others are creating chatbots primarily based on OpenAI’s expertise underpinning ChatGPT, however anybody who has used it to date is aware of it typically makes issues up. AI-based picture turbines like DALL-E, Secure Diffusion, and Midjourney, create spectacular and infrequently plausible photographs however are educated on human-made photos, elevating copyright-related questions. Adobe is traversing these murky waters whereas incorporating generative AI into its suite. Moreover, Amazon not too long ago unveiled Bedrock, a device to assist companies to leverage AI fashions.
Apple, in the meantime, hasn’t unveiled any services or products using generative AI. Cook dinner’s newest feedback verify hypothesis that Apple desires to keep away from the issues which have emerged from instruments like ChatGPT.
Prior stories allege that Apple’s warning has precipitated inside friction relating to the event of its AI companion, Siri. A sticking level was the corporate’s desire to have Siri generate pre-written responses as a substitute of relaying responses from the web to keep away from one thing like ChatGPT’s hallucinations. Ultimately, three Siri engineers left Apple to hitch Google.
Cook dinner’s remarks had been a part of an earnings name for the quarter ending April 1 through which the corporate exceeded projected expectations. Though Mac and iPad income had been down, iPhone development helped drive a optimistic quarter for the corporate.