Apple CEO Tim Cook dinner sat down with Kara Swisher at Code Convention as we speak alongside Jony Ive and Laurene Powell Jobs. In the course of the query and reply part of the interview, Cook dinner was requested about Apple’s refusal to undertake the Wealthy Communication Companies commonplace, or RCS. Cook dinner’s reply was unsurprising…
Tim Cook dinner on RCS for iPhone
Cook dinner stated: “I don’t see our customers asking us to place plenty of power into that at this level. I might like to convert you to an iPhone.”
The questioner then proceeded to clarify that as a result of his mother makes use of an Android system, he can’t ship her sure movies because of the reliance on SMS. Cook dinner’s response was telling the individual merely to “purchase your mother an iPhone.”
Apple has lengthy refused to undertake RCS, which might deliver many iMessage-like options to cross-platform communication between iPhone and Android units. RCS affords quite a lot of upgrades over conventional SMS. This contains issues like typing indicators, improved group chats, higher-res and bigger measurement attachments, and way more.
In actual fact, Google not too long ago launched a wide-ranging promoting marketing campaign pressuring Apple to undertake RCS. “Apple ought to repair what’s damaged,” Google says within the adverts.
It’s time for Apple to repair texting.
It’s not concerning the coloration of the bubbles. It’s the tiny photographs and movies, no texting over wifi and no learn receipts. Apple creates these issues after we textual content one another from iPhones and Android telephones, however does nothing to repair it.
Apple has no incentive to undertake RCS and as a substitute continues to make upgrades to its personal iMessage platform. The corporate has made minor enhancements to the SMS expertise between iPhone and Android units, together with higher assist for Tapbacks in iOS 16. Apart from that, it’s clear Apple has no intention of spending time on the RCS know-how.
What do you suppose? Ought to Apple undertake RCS? Tell us down within the feedback.
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